Strategy Formation
Strategy is not difficult to establish upfront. However, the cost of correcting incoherent strategy compounds as errors are carried through to product development, to manufacturing and then to customer. For this reason, there is no better time than the present to assess your strategy.
At a fundamental level, innovation strategy formation is about finding and managing the fit between products, markets, and organizational resources to execute competitively. Strategy creates an integrated approach to achieving a mutual goal by defining priorities and enforcing alignment between disparate stakeholders within the organization. Even when collective agreement on a mutual goal is established, without enforcing an integrated innovation strategy, disparate efforts can lead to self-defeating application of an organization's time, talent and resources.
TCG can help your innovation efforts by clarifying goals and establishing an integrated strategy. We assess product-market fit as a basis for commercial potential, and identify key requirements and costs for product and market development. An established baseline enables trade-offs between scenarios for product development, market development and commercial potential to optimize program planning, management and resource planning.
Our consultants understand that things do not go as planned. An important aspect of a robust strategy is establishing a baseline of comparison for the unplanned. Trade-offs provide the basis to identify, monitor and manage risks. Most importantly, they enable an organization to respond such that the unplanned does not become the unexpected.
Contact us to learn more about TCG's approach to innovation strategy.
Although strategy is a necessary component a healthy organization, on its own, it is insufficient to maximize the potential for success. Learn more about other services offered by TCG to support your organization's growth.