Commercial Readiness
You only get one chance to make a first impression on your customer. We've all had good and bad experiences as consumers that influence whether we will repeat a purchase or make recommendations to friends.
In innovation, customer satisfaction can even more dramatically determine an organization's destiny. Upstream, a flawless product launch will instill confidence in the investment community and among suppliers. Downstream, it will solidify your offering among sales and service partners, and generate all-important customer demand. Damage to reputation is harder to repair than any misstep in commercialization and to be avoided at all costs.
Commercial readiness provides assurance of customer satisfaction, a key requirement to crossing the chasm to commercial growth in mainstream markets. The best way to avoid missteps is through rigorous validation of commercial readiness prior to commercial introduction. TCG can help confirm commercial readiness and is experienced with validation of product, market and organizational readiness to minimize uncertainty and maximize the potential for customer satisfaction. A sample of TCG's services is provided below.
- Organizational readiness
- Quality management
- Supply chain
- Manufacturing
- Value-chain confirmation
- Product readiness
- Component testing - design verification, accelerated life, environmental exposure
- Performance testing
- Development process audits
- User experience testing
- Regulatory requirements
- Accredited certification agency engagement
- Certification programs
- Go-to-Market readiness
- Sales, inventory and delivery channels
- Market communications
- Warranty parts and service
- Service contracts
- Service channels: Operations, maintenance, product support and service providers
- Readiness for large capital projects
- Product application engineering
- Bankability and independent engineer studies
- EPCC and contractor reviews
Commercial introduction is one of the most exciting and critically important processes in innovation. Contact us to confirm your readiness to maximize returns on your commercial launch.
Learn more about other services offered by TCG to support innovation.